How Website Localization Helps Startups

 by anthony on  |
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With the digital age in full swing, there’s now opportunity aplenty for any business to go global and make their mark in every major market available. This is particularly telling for startups, where the struggle is mostly experienced when trying to get off the ground and build momentum. A sizeable roadblock to becoming successful in any market is speaking the native language and matching the cultural tendencies, and this is where website localization comes in.

Localization is much more than just translating your website, it’s making your business look homogeneous to the market you target and giving potential customers the feeling that you ‘belong’ there. With localization, startups have the ability to break down any barriers that we naturally encounter across international markets.

If you’re part of a startup and you’re reading this, then don’t avert your eyes just yet. Here are four ways that website localization helps startups:

1. It Removes Language Barriers
Let’s assume you’re in the business of selling products to individuals or companies. How can you sell something if you can’t explain what the product actually is? That’s right, you can’t! If a potential customer lands on your website and you don’t speak their language, then you can’t tell them about the product.

Website localization can remove these language barriers and increase the likelihood that someone will understand your product and want to buy it. As well as this, being seen as a global company with credible and legible content will boost your trustworthiness with customers that haven’t purchased from you before. Companies live and die by their reputation, and this is even truer 
for startups.

2. Website Localization Saves Money
By localizing your website, you can forgo the notion that you need 
a bricks’n’mortar version of your business in every country you play in. A multilingual website can help you test and learn about your target market in a cost-effective way. You can use your website to gauge how well you may perform in the market and from there, make a decision to invest in a team and physical business in the market.

If it shows no potential, then you’ve saved a heap of cash by only testing your website there.

3. Better SEO and Keyword Capability
The majority of SEO competition is found in English, thereby making it one of the most difficult languages to gain traction for. Everyone wants to be on the first page of Google and, most of the time, tend to focus their efforts on a single language.

A localized website can give you keyword flexibility across multiple languages at once, increasing your SEO capability and making you more competitive. With your rivals focusing on SEO for a limited number of select languages, website localization means you’ll automatically have one up in several markets.

4. Higher Customer Engagement
If there’s one thing we all know, it’s that first impressions count. This is as true online as it is offline, where the impression you make on potential customers when they land on your site can be the making or breaking of a conversion. Localization makes your site look native to any market and improves the experience for customers by giving them a familiar and comfortable user interface.

If a potential customer enjoys the experience, there’s a good chance they’ll come back or make a purchase there and then. If not, well, would you go back to a poor site when there are literally millions of alternatives? A knock-on effect of this is word-of-mouth marketing, where customers who’ve had a good experience on your site may recommend you to others, driving more traffic and conversions on your website.


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